DOROT's Objective: Think Like the Donor

“The reason why we chose those specific [ask amounts] is that, in Hebrew, every one of the letters has a numerical equivalent,” Sukol affirms. “The Hebrew number for ‘life’ is 18. It’s a typical thing in Jewish giving, whether you’re giving someone a wedding gift or donating to charity, to give in multiples of $18. We obviously didn’t want to start off at $18 because it was too low, so we opted for $36.”