DOROT's Objective: Think Like the Donor

The only challenge then was to determine precisely how much food could be purchased for each ask amount, Sukol says. The ask-string and meal-coupon strategy proved successful, according to results, increasing its average gift from $35 to $40. In the prior control, DOROT had asked donors to sign the meal coupons and send them back — a tactic that proved only marginally effective.