DOROT's Objective: Think Like the Donor

“A lot of [donors] were ripping the meal coupons off the form and keeping them,” Sukol shares. “We didn’t want that. We wanted [donors] to send back the entire sheet. People were sort of missing the point there. But when we added the sticker, it changed the way people interacted with the coupons.”

As simple as it sounds, the round, four-color glossy sticker of a plate of food lifted response and gave the control package the interactive feel DOROT was looking for all along.