DOROT's Objective: Think Like the Donor

“We thought it was a cool idea, but I couldn’t believe the difference the sticker made,” Sukol says.

The outer envelope
Another surprise came in the form of donor response, and not with a check.

DOROT’s outer-envelope treatment is as plain as it gets, with a single poly window, logo and address information on the back, and a straightforward teaser: “Meal Tickets Enclosed: Please Help Feed the Jewish Elderly.” When the package first rolled out, DOROT employed simply: “Meal Tickets Enclosed.”