DOROT's Objective: Think Like the Donor

In September 2004, DOROT tested a new teaser, “Home Delivered Kosher Meals Urgently Needed,” but the current copy beat it handily.

Tweaks and tests
For the last three years, DOROT’s control package has been receiving an average response rate of 0.07, but its high average gift has kept costs down and actually netted the organization money on several occasions.