DOROT's Objective: Think Like the Donor

(For its September drop, DOROT received a 0.88 response rate with a $44.92 average gift.)

According to Sukol, DOROT recently tested rented lists of Jewish donors in the Florida area to mine for New York-area retirees and transplants. After only limited success, the campaign was discontinued.

As for future tests, Sukol says DOROT will try employing its teaser on the back of the outer envelope to see if its donors will respond any differently.