DOROT's Objective: Think Like the Donor

“About five years ago, DOROT’s acquisition efforts started to fall off, in part because they are a regional mailer,” says Amy Sukol, creator of this package and senior account executive for Lautman and Co., a consulting firm that specializes in member and donor development for nonprofit organizations. “We pretty much mail exclusively to the Jewish market [in New York], and you can only mail the same package for so many years to the same donors before you start to see a decline.”