DOROT's Objective: Think Like the Donor

The letter
Sukol’s first order of business was to revise the letter to focus primarily on DOROT’s defining organizational program: feeding the Jewish elderly. The previous control letter discussed myriad programs, including DOROT’s “University Without Walls” initiative, which matches college-aged volunteers with homebound elders for company and conversation. But according to Sukol, active donors don’t consider the program to be as critical as feeding people.