DOROT's Objective: Think Like the Donor

The second challenge for Sukol was to craft a letter that talked about the people who were helped by DOROT, rather than continuing to present a little old lady’s plea for help.

“I think the old control letter was a good letter, but it was getting tired,” Sukol says. “We went from, ‘Here’s a woman in a desperate situation [that] DOROT can help’ to ‘Here’s how DOROT helped me.’ I think that’s made a huge difference.”