Social Media: Does Your Boss 'Get' It?

In June 2007, I presented my first social-media training to a group of small nonprofits in Lowell, Mass. At the time, nonprofits primarily used only MySpace and YouTube. Facebook was made public nine months previous, and Facebook Groups only just began to be used as community-building tools by nonprofits. It was the optimal time for early adoption of social media by nonprofits, and it's no coincidence that nonprofits that embraced these new tools in 2006 to 2008 are today the most successful nonprofits on the social Web. There's definitely a math to social-media synergy, and those that start early have both time and math on their side.