Social Media: Does Your Boss 'Get' It?
There are steps you can take to drag your organization’s execs into the 21st century.
Flash forward five years. Executives have come a long way in understanding the social Web. However, as I travel the country this year giving trainings on social and mobile media to nonprofits of all sizes, I'm somewhat flummoxed that the No. 1 complaint by nonprofit social-media practitioners is still that, "My boss doesn't get it! What can I do to make him understand?"
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