Social Media: Does Your Boss 'Get' It?

It is borderline tragic that it is taking this long for the "a-ha!" moment to trickle up. Social media is no longer new, and the mobile Web is rapidly upon us ... now. It's troublesome to say the least that nonprofit social-media practitioners still struggle to get the buy-in and the support they need from executive staff to launch and maintain successful social-media campaigns. Social media is not a fad. It's a fundamental shift in how our supporters communicate with each other and with us, and ultimately in how they donate and get involved with organizations.