Social Media: Does Your Boss 'Get' It?
If your nonprofit can't get the support it needs in social and mobile media and is still forced to wing it on a zero budget, here are some tips to help you illuminate and mobilize the skeptics:
Find your voice and channel your enthusiasm
Be insistent and firm. If that is that not your personality type, then try to step out of your comfort zone. Asserting yourself at work is often the missing piece to success.
Compile stats to share with executives
Share information such as 98 percent of adults aged 18 to 24 use social media. Or the second most visited website in the U.S. and the world is Facebook; 71 percent of Americans watch online video; Foursquare has surpassed 1 billion check-ins; one in three Americans access the mobile Web every day; 73 percent of Americans send and receive text messages. A quick Google search of "social media stats 2011" pulls up a wide range of stats.
