Social Media: Does Your Boss 'Get' It?
There are steps you can take to drag your organization’s execs into the 21st century.
Find your competitors the Web
If they have well-executed campaigns, send executive staff links to their profiles on Facebook, Twitter, YouTube, Flickr, Foursquare, Tumblr, etc., with a note that you fear your nonprofit is falling behind.
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… to Mashable, TechCrunch, Nonprofit Tech 2.0, etc. Forward executives breaking news on social and mobile media. Get social- and mobile-media buzz in their e-mail inboxes regularly.
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