Social Media: Does Your Boss 'Get' It?
There are steps you can take to drag your organization’s execs into the 21st century.
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Learn how to integrate your website, e-newsletter and "Donate Now" campaigns with social and mobile media. Your ROI is directly related to how well-integrated these tools and communities are with one another. Trust me ... as someone who has browsed more than 100,000 nonprofits on social-networking sites over the last (almost) seven years, I know that most nonprofit social-media practitioners need training. They don't think they do, but they do.
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