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Press Release (July 28, 2011) — Direct response television advertising (DRTV) has been used by charities in the UK for more than two decades to recruit supporters and raise money for their vital work. However, many charities remain wary of including it in their fundraising campaigns. To help charities around the world make the most of DRTV, this year’s International Fundraising Congress (IFC) will feature two workshops on the subject run by sector experts, Maria Phillips and Rob Patmore.
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