DRTV Experts to Present at the International Fundraising Congress 2011

On the subject of DRTV and what makes it such a powerful fundraising channel, Rob Patmore said: “DRTV and the use of the moving image in general remains one of the most successful fundraising techniques in many countries, allowing charities to connect emotionally with potential donors. Although we’ve seen declining results in some older markets due to ever-increasing competition, there are unheard of response statistics coming through in exciting new markets which is testament to the appeal of DRTV. But it’s not enough to simply produce an effective spot. Understanding the different elements of DRTV, including media buying, response handling and analysis, remains essential to success. Our two sessions aim to provide delegates with a ‘how to’ guide to DRTV and also give them an invaluable insight into what's happening today."