DRTV Nuggets From the DMA New York Conference

* Celebrities are a key ingredient in the most successful DRTV campaigns. … Also, DRTV is highly effective for donor and client testimonials.”

— August 15, “Scenes From The NY Nonprofit Conference … DRTV - Creative, Offer, Media and Metrics That Make DRTV Work” (www.nonprofitintegrator.org/?p=86)