Writing for 'Small Spaces'

FS: What prompted the 
creation of this book?

KLM: Katya Andresen at Network for Good and I like to share notes on what we see small nonprofits doing well and not so well, because those are the groups we both care most about helping. Over lunch one day, we talked about how it seemed like many nonprofits were struggling with how to communicate in little spaces, whether e-mail subject lines or tweets or Facebook updates. There's a lot of potential power in those little spaces, and yet we both noticed that nonprofits weren't really taking advantage of it. Even though there are some big differences between e-mail subject lines and Twitter, for example, there are some strong similarities, too. So we thought that kind of writing deserved its own e-book.