Writing for 'Small Spaces'
E-book outlines the secrets to composing messages for Twitter, Facebook, e-mail.
FS: How does this book address challenges fundraisers are seeing in this economy?
KLM: Everyone wants their message to cut through the clutter. To do that effectively, your messages really need to pop out for people. We are all so busy that most of us do much more skimming than reading these days. There's a real art to writing powerfully in small spaces for those skimmers, and we wanted to share some of our favorite tips for how to do it well.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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