Writing for 'Small Spaces'
E-book outlines the secrets to composing messages for Twitter, Facebook, e-mail.
FS: How does the book deal with the changing face of fundraising — how it's changed over time?
KLM: It's hard to find a nonprofit that wouldn't benefit from integrating good e-mail and social media into their fundraising campaigns. But these are still relatively new communications tools, and we are all still learning the best ways to use them. We hope that e-books like this one help nonprofits take one more step down the path toward fully integrated marketing and fundraising campaigns that engage their supporters in multiple ways, wherever they are.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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