E-book outlines fundraising communications secrets on Twitter, Facebook, e-mail

By Heather Fletcher

FS: How well is this book being received?

KLM: The feedback on the book has been wonderful. It's been downloaded about 6,000 times in a little over a month.

FS: How will fundraisers be able to connect with this book?

KLM: With everything I write, I try to give both a big-picture perspective for why a nonprofit needs to think about the issue, as well as very clear and pragmatic suggestions for what to do about it. I also try to write in a friendly, supportive tone. I think nonprofit marketing and fundraising should be fun, and that's one of the reasons I like to partner with Network for Good on e-books. They have a good sense of humor and appreciate a little levity, like I do. FS