E-Mail Appends

In her post “I Missed What?” on her blog Sue’s Muse, fundraising consultant Sue Woodward says she’s not sure if she’s 100 percent sold on the benefits of e-mail appends, but that our August feature on the topic “lays out a good argument.”

“[Catherine Algeri’s] points about the difference between a good e-mail append and a bad one definitely should give us all food for thought,” Sue writes. Check out “E-mail Appends: The Good, the Bad and the Realistic” for yourself and let us know what you think by sending a note to mbattistelli@napco.com.

Also, in Fundraiser Forum, three experts weigh in on the pros, cons, costs and considerations of both long- and short-form direct-response television in our informal, e-chat format.