E-mail Campaigns of the Year: Trust for Public Land and People for the American Way

According to Hale, the event “realized a daily donation activity increase of more than 370 percent, and its daily donation dollar amount increased more than 410 percent.

“The open and clickthrough rates signal fundraiser interest in the message,” Hale continued. “A significant increase of donation activity occurred on both the day of and the day after the ITEC message was deployed. In fact, donation transaction activity increased an average of 290 percent on the day the ITEC was deployed; on the day after, average transaction activity increased 374 percent compared to days where an ITEC message was not delivered.”