E-mail Campaigns of the Year: Trust for Public Land and People for the American Way

Dollar amount was also positively affected: Average total daily donation dollars increased by 261 percent the day the ITEC was deployed, and total daily donations increased by 410 percent the day after the ITEC was sent. Overall, event income increased by 12 percent in 2011 (with ITEC) over 2011, when no ITEC was used.