E-mail Campaigns of the Year: Trust for Public Land and People for the American Way

SILVER AWARD
Environmental Defense Fund
Year-End Campaign
Submitted by Chapman Cubine Adams + Hussey

The Numbers
Number of Recipients: 5,435,986
Response Rate: 0.12 percent
Total Cost: $1,750
Income Generated: $256,038.37
Average Gift: $68
Cost to Raise a Dollar: $0.01

Our judges were really impressed with this campaign’s strategy of using a challenge grant that effectively used current donors to help in acquisition. “Your challenge grant gift will be used to match the gift of a new supporter — $1 for $1.”