E-mail Campaigns of the Year: Trust for Public Land and People for the American Way

Furthermore, the campaign also included an effort to reach more sustainers and recent donors by personalizing the message and acknowledging their recent gifts, resulting in 6 percent more gifts from multi-givers than in 2011.

“The campaign not only converted nondonors and engaged current supporters, but it engaged them repeatedly, and the boost in revenue broke records for EDF’s online program,” Chapman wrote.