E-mail Campaigns of the Year: Trust for Public Land and People for the American Way

“Once people filled out the donation form with their renewal contribution,” CCAH’s Lon Chapman wrote, “they were redirected to a separate page with four choices for a member card where they could cast a vote.”

This was a creative approach that really paid off. The addition of the campaign increased October 2011’s online renewal gifts and revenue by four times the previous year’s donations, Chapman explained, adding that October was the highest grossing month for online renewal contributions.