E-mail Campaigns of the Year: Trust for Public Land and People for the American Way

GOLD AWARD
People for the American Way
Recall the Right and Re-Engage Your File
Submitted by Chapman Cubine Adams + Hussey

The Numbers
Number of Recipients: 2,849,668
Response Rate: 0.17 percent
Total Cost: $1,750
Income Generated: $165,798.64
Average Gift: $34.78
Cost to Raise a Dollar: $0.01