E-mail Campaigns of the Year: Trust for Public Land and People for the American Way

Our judges agreed the copy of this e-mail seems a bit on the long side, but it’s hard to argue with the results. A controversial budget-repair proposal in Wisconsin was the perfect catalyst for PFAW to re-engage its entire e-file on a hot-button issue. The two-month-long, 17-e-mail series fueled a sense of urgency by counting down the days to a recall election that would determine the political fate of the Wisconsin governor.