E-mail Campaigns of the Year: Trust for Public Land and People for the American Way

“The campaign proved to be extremely successful,” CCAH’s Lon Chapman wrote, “raising $165,798.64 from e-mail alone. The appeal accounted for an impressive 76 percent of total online income during the two months the campaign was active.”

In total, PFAW raised $227,807.55 online from the time the first e-mail launched to the last — June 10 to Aug. 10, 2011. This was 197 percent higher than revenue raised during the summer months of 2010 and an increase of 216 percent over 2009 he said, adding, “Surprisingly, PFAW’s file did not experience fatigue at all, with an overall unsubscribe rate of a low 0.09 percent, which is normal.”