E-mail Campaigns of the Year: Trust for Public Land and People for the American Way

The Numbers
Number of Recipients: 3,324 (ITEC)
Response Rate: 410 percent
Total Cost: $3,000 (ITEC)
Income Generated: $102,337
Average Gift: $58
Cost to Raise a Dollar: $0.03

The purpose of the walk is, of course, to raise money. And beyond that, the purpose of the campaign was to bypass the direct-to-donor ask strategy and turn event participants into fundraising machines. “The goal was to motivate the fundraisers to higher fundraising levels and increase donation activity,” wrote TurnKey’s Tracy Hale.