E-mail Campaigns of the Year: Trust for Public Land and People for the American Way

Many events use the grassroots, peer-to-peer fundraising model. But key to the success of the event was the income-triggered e-mail campaign (ITEC) within the fundraising strategy, which used specially crafted and timed e-mail messages to motivate event participants to raise more money and offered recipients a mission-appropriate gift as incentive to raise more funds.