E-mail on Steroids

By Reggie Brady

Triggered messaging
With triggered messages, you can create messages that are sent to individual users based on an event (the trigger) occurring. Sequenced messages allow the delivery of highly personalized, timely e-mails. Messages can be triggered based on customer actions or a change in requested information. Some examples:

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Reggie Brady Marketing Solutions

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.