E-mail on Steroids

You should test to find the optimal timing for these messages. A popular approach is to wait until you know the person has received his or her order. At this point, the individual is a happy and satisfied customer — a perfect time to capitalize on the sale.

Use these tools judiciously
Dynamic personalization and triggered messaging allow you to create a focused and rich experience for your customers and prospects. If you customize and personalize your relationships, you should see big dividends.