E-mail on Steroids

However, be mindful of your customer’s right to privacy. Your messages should be crafted so that the individual doesn’t feel you’re watching every action she takes. I’ve received many e-mails that do this well. For example, I was searching for airfares to Chicago on a travel site and later received an e-mail with four headlines in the table of contents. One of the headlines promoted hotels in Chicago. This was a subtle touch, but it homed in on a topic the marketer thought would be of interest to me.