E-mail on Steroids

Think of dynamic personalization and triggered messaging as two powerful marketing tools that can react to each person on your e-mail list in real time. You can take advantage of them to nurture the relationship and actively persuade prospects to become customers.

Dynamic personalization
With dynamic personalization, messages are customized to a customer’s specific needs and interests by automatically inserting appropriate content in real time into an e-mail message. This sophisticated technology allows marketers to deliver hundreds or thousands of offer or segment combinations where the messages can be managed and assembled “on the fly.”