E-mail on Steroids

By Reggie Brady

* A book marketer might analyze past purchase, click-through and online viewing behavior to determine the genre of books a recipient might be most interested in, and then use that to change the featured item for recipient groups. Mystery buffs would see the latest whodunit, while history nuts would see the latest biography.

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Reggie Brady Marketing Solutions

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.