E-Mail Tips From the Obama Campaign
- Collect e-mail addresses. Obama has more than 13 million of them! And keep in touch with these people proactively. Don’t just let them sit idle in a dark, lonely database somewhere.
- Collect cell phone numbers, too. About a million people signed up for Obama’s text alerts. If you have passionate constituents, tasty pieces of breaking news can be effectively delivered to supporters’ cell phones, and you can leverage these numbers to activate your grassroots support — maybe even with mobile phone fundraising (“text to give”). The Obama campaign even had a handy iPhone application so supporters could be connected to a call center to make a donation at the push of a button.
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- Companies:
- Big Duck
- People:
- Barack Obama
- Sarah Durham
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