E-philanthropy Forum

— Gavin Clabaugh,
board member, N-TEN, and
CTO, Charles Stewart Mott Foundation

Gentle persuasion
“The biggest challenge [fundraisers face in regards to technology] remains in finding methods acceptable to the donors to capture their e-mail addresses. The donors don’t want spam and are thus reluctant to provide their e-mail address. On the other hand, the charities want a lower-cost communication method. The key is to provide something to [donors] that they find attractive, such as an e-newsletter, that causes them to part with their e-mail address.”