E-philanthropy Forum

— Steve Maggio,
president, DaVinci Direct

That’s hot
“By far the hottest technology for e-fundraising is online video — hotter than blogs or RSS or social networking. The Web has exploded in video, as the infrastructures of the Web and TV are coming together. Nonprofits that don’t jump into this arena risk being drowned out by the media culture. We should be witnessing a dramatic uptick in media production by nonprofits and a resource shift from print materials.