E-philanthropy Forum

“Those beautiful annual reports spend about two minutes on a desk and then an eternity in a landfill. (If we’re lucky, they make it to recycling.) New media can live online forever — and can be updated frequently and, increasingly, easily. Organizations that take advantage of the lower costs of production (everything is cheaper) are realizing that they have to stop telling and start showing people what they do. The smart ones are not creating media sections or video lists on their Web sites, but integrating media messages directly into their donation pages, into their content pages and making them a central piece of e-campaigns.”