E-philanthropy Forum

— Gene Austin,
CEO, Convio

That’s hot II
“E-mail is the No. 1 fundraising tool on the Internet. It’s hot, though not new. There are organizations that are effectively using e-mail — CARE, for example. They have quality, not quantity, in terms of their list. They provide good content in their e-mail messaging. Another example is NARAL. They are experts at targeting and segmenting their lists.