E-philanthropy Tips From the U.N. Foundation

Dick McPherson’s new book, “Digital Giving: How Technology is Changing Charity,” is a comprehensive yet highly digestible volume that marries McPherson’s sage insights with real-life case studies, tips and observations from myriad nonprofit fundraisers and consultants. In it, McPherson, president and creative director of Malvern, Pa.-based McPherson Associates, breaks down e-philanthropy to its essential elements and details how those elements need to be addressed by nonprofits hoping to raise money and awareness online and through other new technologies.