E-philanthropy Tips From the U.N. Foundation

4. Keep your message and campaigns simple. The temptation is to treat your newfound audience to the grandeur of your mission, the breathtaking genius of your programs, and ... well, just don’t do it. A first date is not the time to start discussing china patterns.

“Digital Giving: How Technology is Changing Charity” is available through www.iuniverse.com. $13.95 paperback; $6 Adobe e-book.