Each philanthropic cause has its own special challenges. Here we talk to fundraising pros for a behind-the-scenes look at a variety of missions and organizations.

By Margaret Battistelli Gardner

“No other television outlet celebrates arts and culture the way PBS does,” according to McCullough, who has engineered win-win deals with groups such as the Phoenix Symphony. “Our local symphony performs before an annual audience of 300,000 listeners. We can attract that many viewers in a few hours. But together we co-produce events that will bring our audiences together.”