Each philanthropic cause has its own special challenges. Here we talk to fundraising pros for a behind-the-scenes look at a variety of missions and organizations.

By Margaret Battistelli Gardner

Twenty years, even 10 or five years, ago people didn’t have as many news outlets as there are today. We live in a world with a 24-hour cable and Internet news cycle. This means staying one step ahead of the news cycle and having your fundraising be in the “moment.” You have to anticipate these moments and seize them. And because of technology, your donors and activists expect you to be there.