Each philanthropic cause has its own special challenges. Here we talk to fundraising pros for a behind-the-scenes look at a variety of missions and organizations.

By Margaret Battistelli Gardner

Channels such as online and telemarketing allow you to have time-sensitive messages that you can get to the donor quickly. Direct mail doesn’t. Because donors can be in any of these mediums, you must integrate messaging. Strategize all communication channels with a coherent message. Direct mail should have the over-arching message, and telemarketing and e-mails should bring the “expiration date” message.