Each philanthropic cause has its own special challenges. Here we talk to fundraising pros for a behind-the-scenes look at a variety of missions and organizations.

By Margaret Battistelli Gardner

What once was used to identify and target voters now is being used to target donors. Modeling and donor segmentation will maximize income and identify potential new donors. And quantitative and qualitative research will help define key fundraising messages as well as allow the targeting of messages to audiences and channels.