Each philanthropic cause has its own special challenges. Here we talk to fundraising pros for a behind-the-scenes look at a variety of missions and organizations.

By Margaret Battistelli Gardner

Either way, those messages get tired fast. Campaigns are borrowing from nonprofit fundraising techniques, online and offline. Many are taking advantage of mail techniques such as oversized packages, urgent-grams and overnight packages to stand out in the mailbox.

There’s always pressure to raise money, whether you’re a campaign or a nonprofit. The challenges faced in either can be overcome. You just have to anticipate, test when you can and be prepared to react quickly.

Nancy Eiring is a fundraising consultant and the former national director of grassroots fundraising for John Kerry for President Inc. and the Democratic National Committee. Contact: nancyeiring@msn.com.